When we say pay per call network, we are actually referring to a company that is responsible for providing a platform for pay per call marketing campaigns that are build upon the interaction between a publisher and an advertiser. Furthermore, it has been said as well that pay per call network are the ones that take the responsibility of facilitating the ability of a publisher to drive phone calls that are relevant and qualified as well from an interested customer towards the appropriate advertiser. Moreover, we want you to be aware of the fact as well that pay per call network has at their disposal a system that is capable of allowing them to receive phone calls from customers, qualify those phone calls and even route them to the right advertiser.
Another thing that you have to be aware of when it comes to pay per call network is the fact that their campaigns are initiated by an advertiser who is looking to receive a phone call that comes from an interested customer. On the side of advertisers, they will get the help of pay per call network since they knew that these companies are the ones who have the ability of facilitating any dealings with relevant publishers. Right after the creation of the campaign, the publishers will then apply for the promotion of the said campaign and do some negotiations with pay per call network to determine the characteristics of a phone call that is qualified and also, the cost of every call generated too.; Now that we mention about the characteristics of a qualified phone call, they often include the following: whether or not the call resulted to a sale, the time the call was received, where the call came from, the length of the call and any other criteria that can be agreed upon.
If there is already an agreement regarding the terms of the campaign, the publisher or publishers (if the marketing campaign is making use of more than one) will receive phone numbers that are unique and trackable which are assigned by the pay per call networks themselves. After that, what publishers often do next is that they will promote these numbers all around the different channels and platforms for advertising. Talking about advertising channels and platforms, there are actually quite a number of them such as the following: billboards, direct mail, radio, television, print media, websites or any other platform that will allow customers to come into contact with information they want to act upon. All these and more are the things you have to know regarding pay per call network.